Health & life sciences · UK · North America · EMEA · APAC

Compliant healthcare AI, physician engagement and patient education.

Senior, compliant omnichannel leadership, from global pharma to a single clinic. I help you educate and engage physicians, reach and inform patients, and put digital and AI to work widening access to care, with a particular focus on where the need is greatest. The right expert networks behind it, at any scale.

Start with a call How I help
My expertise

What I do, and do compliantly

Patient Communications & Health Literacy

Clear, accessible, jargon-free content that helps patients understand their condition, feel heard, and take an active part in their own care.

Independent Medical Education for HCPs

Compliant IME and case-based learning that clinicians trust and actually use, designed to change practice, not just tick a box.

KOL Engagement

Identifying, engaging and collaborating with key opinion leaders and medical societies to give the work authority and reach.

Digital Transformation & Responsible AI

Guiding the digital and AI work that widens access to care, with a heavy focus on team enablement and training so it sticks.

Targeted Omnichannel Strategy

Full-funnel, data-led omnichannel strategy across the channels that matter, rigorously and unambiguously compliant.

Compliant Campaigns & Channel Optimisation

Optimised, targeted digital campaigns, so your disease awareness, IME and thought leadership reach exactly the right audience, and stay firmly within the rules.

How I can help

The right role for what you're building

HealthTech · medcomms · medical societies · journals · patient education · private clinics

Your senior omnichannel lead

I get under the skin of the goal, the patients and the physicians, engage KOLs where it matters, and design omnichannel strategies that are rigorously, unambiguously compliant. That spans targeted, full-funnel growth, impactful medical education content, physician engagement and patient education, and the campaigns that carry them.

HealthTech ventures & founders

Your senior advisor and sounding board

I help you reshape your thinking and ask the hard questions, about patients, physicians, evidence, compliance and go-to-market, before you commit time and money to the wrong version of the idea.

Large-scale programmes · AI implementation · digital transformation

Your front door to the right team

For work beyond any one person, I'm your single point of contact and draw on trusted networks to assemble exactly the right expertise, from senior healthcare leaders and specialist advisory groups to medical-software teams and networks of frontline clinicians and clinician-communicators.

Never limited to one person

The networks behind the work

Health is complex and specialist, so I don't pretend to be all of it. I'm your senior operator and trusted point of contact for the work in which I'm the expert. For large-scale projects and more highly specialised work, such as medical software or health-system transformation, I'll work with you to assemble the right proven people around your specific need, at any scale.

US · ScaleA member of AmplerEx Advisory, a network of 400+ proven healthcare leaders, for cross-functional teams and US health-system depth.
CounselConnected to curated senior advisory networks for board-level judgement and strategic counsel on complex questions.
BuildA warm route to specialist medical-device & software teams with deep regulated-engineering experience, when a build is needed.
FrontlineConnected to networks of frontline clinicians and clinician-communicators, vital reach for education and access work.

I'm a member of, or connected to, these networks and bring partners in as the work requires. Engagements are scoped and contracted to suit each project.

Janis Pereira
Janis Pereira · Principal, North Star Health

Digital health leader and former HealthTech COO

A biomedical scientist by background with 20+ years across health and life sciences, from tropical-medicine research to Chief Growth & Engagement Officer at a global platform for doctors. I pair compliant, omnichannel engagement with a genuine, career-long commitment to care where the need is greatest, and I'm Harvard-certified in healthcare AI.

This isn't a recent focus. Twenty years ago I was building clinical databases and decision-support tools for resource-constrained settings at the Wellcome Centre for Clinical Tropical Medicine, training local doctors and healthcare teams in Burkina Faso and Peru, scaling community diagnosis and DOTS adherence programmes, and co-authoring published research on TB in HIV patients. Improving care where the need is greatest has been the through-line of my whole career, and it’s the work that still excites me most. If that’s the kind of challenge you’re working on, I’d love to hear about it.

Background on LinkedIn
Credentials

Recognition & training

Awards & recognition

Credentials

  • AI Essentials for Business, Harvard Business School
  • Leading Digital Transformation in Healthcare, Harvard Medical School
  • AI-Driven Healthcare Transformation, Harvard Medical School
  • AI in Health Care: From Strategies to Implementation, Harvard Medical School
  • Management, University College London
  • Bioinformatics, University of British Columbia
  • Biochemistry, Concordia University
  • Health Sciences, Dawson College

Let's start with a call.

Tell me what you're working on and who you need to reach. We'll talk it through, and I'll point you to the best way to get it done, whether that's me, a team I bring together, or the right person elsewhere.

Book a call